How Weather Can Be Used to Predict Consumer Behavior
“Everybody talks about the weather, but nobody does anything about it,” Charles Dudley Warner famously said. This isn’t entirely accurate.
Weather impacts consumer behavior and many of the decisions customers make, from what to wear and eat, to where to go and when. And that creates a major opportunity for brands.
In the interest of determining just how much a role weather plays in consumer buying habits, we turned to proprietary foot traffic data to glean insights and lessons for marketers. ...