Digital, social, marketing, ads

I'm a freelance journalist and branded content developer covering digital technology, design, marketing strategy, advertising & Internet trends.

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3 Ways to Combat Branded Content "Blindness" in Your Audience

Content marketing is the key to modern branding success; it has transformed the way we market our products. But its prevalence is making it increasingly difficult to stand out from the crowd. Find ......

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Use Hashtags More Effectively in Your Social Media Content: 4 Tactics

Hashtags are definitely hot, but they can be confusing for content marketers. We know we need to use them, but what's the best approach? Get 4 tactics for using hashtags more effectively in your so......

Stringio article

Tessa Wegert

The secret is out: Content marketing is instrumenta...

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3 Brand Storytelling Tips for Winning with Webisodes

As one of the most engaging forms of branded content, the episodic web series has a lot of appeal. Use...

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3 Tips for Successful Content Marketing on Tumblr

Regardless of what happens as a result of Yahoo's recent acquisition of Tumblr from a financial standpoint, the popular platform...

CMI Blog Authors

The magic behind the Content Marketing Institute (CMI) is our talented contributors. No one has all of the answers about...