Tessa Wegert

We talk a lot about the role of location data in local marketing—with good reason. When your goal is to drive customers to your dealership, its value is beyond compare. But there’s another way that location data can benefit your automotive business, and that’s by also applying it to your national automotive marketing campaigns.

If you live for the great outdoors and dream of finding a fun and fearless adventure buddy, look no further than the Plott Hound. Like you, the Plott Hound is athletic and enthusiastic with energy to spare. These dogs are ready to join you for a trek through the woods or canoeing down the river. And the best part? They appreciate some down time after a good sweat. Plott Hounds may be nonstop on the trail, but at home, this Southern breed is as mellow as sweet tea on a porch swing in summer.

Looking for a furry friend to add to your big Italian family? Meet the Lagotto Romagnolo, a feisty, playful breed who originated in Italy. These curly-haired cuties may look like teddy bears, but their active, lively personalities will keep you on the move. Lagotti (yes, that’s the plural) are Italian water dogs, so they’ll love to join you on adventures to the beach, lake or river—but the puddles in your backyard will do in a pinch.

Despite what we may wish, nobody has a crystal ball. We don't know who is going to win the next game. We don't know, at least with any real certainty, what the weather is going to be like a week from now. Truthfully, there are a lot of us that don't even know what we're going to eat for dinner. But just because we can't see into the future and know what it holds without a shadow of doubt, it doesn't mean we're totally in the dark.

How do you promote a beloved movie franchise that gives viewers a major thrill? Create an equally thrilling 3D audio campaign.

Acqua & Sapone offers beauty and personal care products that help people look and feel their best. Moreover, they offer a wide selection of hygiene and home care products, as they believe that it is essential to living to the fullest in every environment we frequent and live in. They carry something for just about everyone, so the brand wanted to cast a wide net with their ads to drive awareness among women of all ages.

TherapyChat is all about active listening—so naturally, digital audio was a perfect avenue for the psychotherapy app's latest ad campaign. To commemorate the launch of their new platform in Spain and Italy and align with Global Health Month, the brand ran a series of digital audio ads to increase awareness of their remote therapy services.

For retailers, the current business environment is immensely challenging. The arrival of Covid-19, with its quarantine mandates and state restrictions related to social distancing and masks, requires that retailers learn to navigate a whole new reality.

It’s been a year of change for the digital marketing industry. From the implementation of the General Data Protection Regulation and Twitter’s efforts to clear out fake accounts, to YouTube’s new ad targeting capabilities and the launch of Instagram’s IGTV, the marketing landscape has evolved before our eyes. The question now, of course, is what comes next?

Uncover the growing effects of instant gratification on digital marketing and learn how to harness mobile video in your new marketing strategies.

In the wake of sweeping digital privacy changes, such as Europe’s General Data Protection Regulation (GDPR), consumers are gaining more control over the personal data they provide to organizations. An additional benefit of this newfound power is the ability to hold organizations accountable on how their data is used.

Forging a good relationship with an influencer is increasingly relevant for marketers looking to increase their sales. Here are three simple ways to get more out of your partnership with an influencer.

When making travel decisions, consumers typically consider price, availability and amenities. But there’s a new and growing factor influencing people’s choice of locale: The vacation photos they’ll soon be posting online.

When renowned communication theorist Marshall McLuhan coined the phrase “the medium is the message” in his 1964 book, Understanding Media: The Extensions of Man, he could only have imagined what future forms ‘the medium’ would entail.

Providing customer care can be a delicate dance. Whether good or bad, the service your support team provides will invariably impact your revenue, brand loyalty, word of mouth and everything in between.