Tessa Wegert
Digital, social, marketing, ads
I'm a freelance journalist and branded content developer covering digital technology, design, marketing strategy, advertising, and internet trends.
PROJECTS
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Van Life: Capitalizing on a Social Media Phenomenon
Companies like GoWesty tap into popular hashtags and use visual marketing to build brand identity and grow their customer base. Here’s how your brand can harness the power of social media to do the same.
telusinternational.com
Learn about the key role of content moderation in the modern customer experience.
It’s been a busy year of troll-fighting for Twitch.
Like many companies in the gaming space, the live-streaming video platform that allows viewers to watch online gamers in action has been combatting unpalatable content...
paladinstaff.com
5 Marketing & Advertising Mistakes to Avoid
Everybody makes mistakes. But when it comes to advertising and marketing, errors in judgment are often amplified. And miscalculations can live online in infamy.
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The Science Behind Branding and Consumer Choice
Why do consumers choose the brands they do?
You can bet their decisions aren’t based on price alone. There’s a world of psychological and emotional motives at play.
telusinternational.com
The Fourth Industrial Revolution and your evolving customer experience
Artificial intelligence (AI), robotic process automation (RPA), Internet of Things (IoT)—the Fourth Industrial Revolution has arrived, and it’s quickly closing the gap between man and machine.
telusinternational.com
Empowering customer service agents to go above and beyond
Discover proven best practices for delivering exceptional customer service.
telusinternational.com
Learn about the key role of content moderation in the modern customer experience.
It’s been a busy year of troll-fighting for Twitch.
Like many companies in the gaming space, the live-streaming video platform that allows viewers to watch online gamers in action has been combatting unpalatable content. IRL, the new site category Twitch introduced in late 2016, has been a target for troublemakers who have used the platform to harass fellow gamers.
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Inspire Travelers to Become Customers with User-Generated Content
Instagram is one of the most popular ways for travelers to discover new destinations. Learn how to harness the power of user-generated content to make your business their next stop.
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Instagram’s Best Year Yet (And How Your Business Can Benefit)
What are the factors behind Instagram’s success? Uncover Instagram’s secrets and learn how your business can put those secrets to work to build your social media strategy.
Business Insider
How AI is changing marketing
In the summer of 1956, 10 scientists and mathematicians gathered at New Hampshire's Dartmouth College to brainstorm a new concept assistant professor John McCarthy called "artificial intelligence." According to the original proposal for the research project, McCarthy — along with fellow organizers from Harvard, Bell Labs, and IBM — wanted to explore the idea of programming machines to use language and solve problems for humans while improving over time.
Business Insider
Why AI should be part of your marketing strategy
Machine learning is reinventing marketing — and a growing number of marketers know it. According to recent research from the IBM Institute for Business Value, 91% of marketers at companies that outperform their competitors believe AI is important to the future of their organizations.
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4 Marketing Tactics that Overcome the Paradox of Personalization
Personalized ads are the future of marketing, but what works and what doesn’t? Try these tips and create a quality personalized shopping experience.
telusinternational.com
Onshore, nearshore or offshore? What to look for in a customer experience outsourcing destination
Delivering a seamless and satisfying omnichannel customer experience that meets consumers’ high expectations has never been more important than it is today. But between the ongoing demand for voice-based customer support and the need for diverse communications, language, and technical skills, finding qualified, talented agents can be a challenge.
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Are You Keeping Up With Your Customer’s Visual Literacy?
As children, we learn to read the printed word. We analyze the meaning of the text, absorb its message, and convert it into knowledge and opinions we can use. But there’s another type of literacy in which humans can be fluent.
paladinstaff.com
When Creatives and Marketers Collide
When describing the relationship between marketers and creatives, words like complicated, delicate, and strained often come to mind. These professionals work toward a common goal, but their approaches can be vastly different. Each team has a unique background, and that affects how they work. What’s more, their reliance on each other can put pressure on both to perform.