Is your marketing strategy fit for 2018? Stay on top of industry trends influenced by new technology, evolving consumer demands, and a dynamic social media landscape.
Discover three areas in the customer journey where artificial intelligence (AI) can help to better engage and satisfy consumers.
Let’s face it: There isn’t a business out there that doesn’t hope its content will go viral. Social media posts that reach this marketing apex can boost brand exposure, customer loyalty, and even sales. In order to fulfill that dream of virality, you first have to understand what motivates sharing behavior.
Discover how artificial intelligence is helping contact centers deliver a more effective and engaging customer experience.
When it comes to how a news story breaks, it's safe to say that no two are exactly the same. In our new series, "How the Story Broke," we will be analyzing major stories to determine why they evolved the way that they did. Whether a story is a Flash in the Pan, a Slow Burn, or an Inferno that spreads like wildfire, we have the insight into how it happened, along with ideas for where it's going next.
Social media plays a pivotal role in today's customer service journey. Through platforms like Twitter and Facebook, consumers can directly interact with companies and brands, find answers to pressing questions, and communicate with qualified employees without having to pick up the phone.
Learn expert tips and best practices for effectively ramping up customer service during peak periods.
Ramping up to meet seasonal demand requires communicating your company's employment value proposition and building fast connections between new hires and their work.
Learn how fast-growing tech companies are using customer service to attract and retain Millennial financial customers.
71 percent of Millennials would rather go to the dentist than listen to a message from a bank.
Millennials are attracted and accustomed to the convenient mobile solutions and services that tech companies provide.
Traditional banks looking to retain a greater Gen Y customer base should prioritize a frictionless customer experience.
Carly Olsten doesn’t have a nat...
There's no way to overstate the importance of the millennial mobile opportunity. But while mobile devices are proving to be an increasingly crucial path to purchase, a lack of sufficient security on mobile retail sites could be coming between businesses and their customers. Research from marketing company Alliance Data shows that 63 percent of millennials use their smartphones for shopping every day.1 That's not particularly surprising behavior for a customer segment born between the early 19...
You have a vision. In your mind’s eye, you see glimmers of what you want to create — but the color palette, typography, and overall ethos aren’t crystal clear. To bring them into focus, you may need a little help.
Have you tried a mood board?
For as long as creatives can remember, mood boards have held a place of honor in branding, advertising, and various branches of design. Whether they’re used to define a brand identity, to provide clients and collaborators with a preview of a final produc...
Prepare your small business for one of the biggest shopping days of the year with these tips on promoting your brand and increasing foot traffic.
The holiday season always brings anticipation, but for many small businesses one day is more exciting than most — Small Business Saturday®.
A seven-year-old tradition that occurs annually on the Saturday after Thanksgiving, this consumer-oriented holiday was created by American Express in 2010 in an effort to celebrate and support the local economy....
Across the globe, e-wallets are now the leading form of payment for online shoppers. The key to capitalizing on this? Taking advantage of a payments partner like Braintree, which helps you cater to changing consumer preferences and the growing e-wallet market and helps make it easier to expand your business.
The most successful brands have a personality all their own. Here are five key steps to building your brand and corporate identity.
Every brand should have a unique identity that designers can channel to create logos, websites, ads, and more. With a little effort, that identity can be translated into a visual experience that informs, engages, and persuades your customers. Think of big brands like Coca Cola or Apple – you can usually discern their advertising or marketing initiatives before ev...
A Twitter banner — also known as a Twitter header — is a beautiful thing. This social-media real estate is granted to every Twitter user from the get-go, and it serves a distinct purpose: To promote your product, service, brand, or personality.
“Consider this your billboard,” Twitter says, advising users to “swap out this image periodically to spotlight promotions, events, product news, or just keep things fresh.”
The available strategies for doing so are practically endless, from using the s...