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Tessa Wegert

CTwww.tessawegert.com tessawegert.contently.com

Digital, social, marketing, ads

I'm a freelance journalist and branded content developer covering digital technology, design, marketing strategy, advertising & Internet trends.

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628 projects for 41 clients

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shutterstock.com

Essential Guide to Mood Boards

You have a vision. In your mind’s eye, you see glimmers of what you want to create — but the color palette, typography, and overall ethos aren’t crystal clear. To bring them into focus, you may need a little help.
Have you tried a mood board?
For as long as creatives can remember, mood boards have held a place of honor in branding, advertising, and various branches of design. Whether they’re used to define a brand identity, to provide clients and collaborators with a preview of a final produc...

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braintreepayments.com

It Pays to Rethink Payments

Resources
Across the globe, e-wallets are now the leading form of payment for online shoppers. The key to capitalizing on this? Taking advantage of a payments partner like Braintree, which helps you cater to changing consumer preferences and the growing e-wallet market and helps make it easier to expand your business.
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When done well, payment processing becomes a force for business success. It can remove the friction that gets in the way of customers making payments, reduce the heada...

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Getting Started with Branding and Corporate Identity

The most successful brands have a personality all their own. Here are five key steps to building your brand and corporate identity.
Every brand should have a unique identity that designers can channel to create logos, websites, ads, and more. With a little effort, that identity can be translated into a visual experience that informs, engages, and persuades your customers. Think of big brands like Coca Cola or Apple – you can usually discern their advertising or marketing initiatives before ev...

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Build a Better Business Profile with These Twitter Banner Examples and Tips

A Twitter banner — also known as a Twitter header — is a beautiful thing. This social-media real estate is granted to every Twitter user from the get-go, and it serves a distinct purpose: To promote your product, service, brand, or personality.
“Consider this your billboard,” Twitter says, advising users to “swap out this image periodically to spotlight promotions, events, product news, or just keep things fresh.”
The available strategies for doing so are practically endless, from using the s...

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telusinternational.com

Healthcare customer service goes high-tech with immersive technology

Learn about four technologies healthcare companies are using to enhance the patient experience.
Key takeaways:
70 percent of consumers are comfortable communicating with doctors using technology rather than seeing them in person.
Healthcare companies are introducing chief patient-experience officers who are using data and customer feedback to improve the experience overall.
Blending a human element with technology can help achieve positive patient outcomes.
Consumers expect a lot from the com...

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Why We Block: An Analysis of the Ad Blocking Trend and What’s Coming Next

When Apple and Google release their next updates for Safari and Chrome, internet users are in for a change. Both companies have announced that their web browsers will include enhanced ad-blocking capabilities, features designed to prevent the delivery of “bad ads.”
According to Wired, these seemingly minor modifications could “reshape the web.”
Ad blocking has long been a subject of contentious debate. On one side we have consumers, who rely on the web for information and entertainment. On th...

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adweek.com

How Weather Can Be Used to Predict Consumer Behavior

“Everybody talks about the weather, but nobody does anything about it,” Charles Dudley Warner famously said. This isn’t entirely accurate.
Weather impacts consumer behavior and many of the decisions customers make, from what to wear and eat, to where to go and when. And that creates a major opportunity for brands.
In the interest of determining just how much a role weather plays in consumer buying habits, we turned to proprietary foot traffic data to glean insights and lessons for marketers. ...

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The Ultimate Guide to the Golden Ratio and How to Apply It to Your Designs

Looking to engage customers with beautiful visuals? Read on to learn about the golden ratio and how it can up the ante on your images. Then head over to Shutterstock Editor and use the grid and crop tools to achieve gorgeous designs that live up to this powerful design principle.
The word “golden” denotes value, perfection, and success. We’ve seen it applied to everything from a rare and precious egg, to an age of iconic cinema, to a winning lottery ticket. For marketers, though, there’s one ...