Tessa Wegert
Digital, social, marketing, ads
I'm a freelance journalist and branded content developer covering digital technology, design, marketing strategy, advertising, and internet trends.
PROJECTS
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Inspire Travelers to Become Customers with User-Generated Content
Instagram is one of the most popular ways for travelers to discover new destinations. Learn how to harness the power of user-generated content to make your business their next stop.
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Instagram’s Best Year Yet (And How Your Business Can Benefit)
What are the factors behind Instagram’s success? Uncover Instagram’s secrets and learn how your business can put those secrets to work to build your social media strategy.
Business Insider
How AI is changing marketing
In the summer of 1956, 10 scientists and mathematicians gathered at New Hampshire's Dartmouth College to brainstorm a new concept assistant professor John McCarthy called "artificial intelligence." According to the original proposal for the research project, McCarthy — along with fellow organizers from Harvard, Bell Labs, and IBM — wanted to explore the idea of programming machines to use language and solve problems for humans while improving over time.
Business Insider
Why AI should be part of your marketing strategy
Machine learning is reinventing marketing — and a growing number of marketers know it. According to recent research from the IBM Institute for Business Value, 91% of marketers at companies that outperform their competitors believe AI is important to the future of their organizations.
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4 Marketing Tactics that Overcome the Paradox of Personalization
Personalized ads are the future of marketing, but what works and what doesn’t? Try these tips and create a quality personalized shopping experience.
telusinternational.com
Onshore, nearshore or offshore? What to look for in a customer experience outsourcing destination
Delivering a seamless and satisfying omnichannel customer experience that meets consumers’ high expectations has never been more important than it is today. But between the ongoing demand for voice-based customer support and the need for diverse communications, language, and technical skills, finding qualified, talented agents can be a challenge.
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Are You Keeping Up With Your Customer’s Visual Literacy?
As children, we learn to read the printed word. We analyze the meaning of the text, absorb its message, and convert it into knowledge and opinions we can use. But there’s another type of literacy in which humans can be fluent.
paladinstaff.com
When Creatives and Marketers Collide
When describing the relationship between marketers and creatives, words like complicated, delicate, and strained often come to mind. These professionals work toward a common goal, but their approaches can be vastly different. Each team has a unique background, and that affects how they work. What’s more, their reliance on each other can put pressure on both to perform.
telusinternational.com
Discover the five most important metrics when it comes to measuring successful chatbot customer service interactions.
Chatbots are fast becoming a preferred customer service tool for companies of all kinds. With the ability to address non-complex customer queries and route more nuanced calls to the appropriate agent, chatbot technology built on artificial intelligence (AI) creates a more convenient and satisfying customer experience.
telusinternational.com
Reduce customer churn with AI-enhanced predictive analytics
Discover three ways artificial intelligence (AI) can help brands retain customers when used in combination with predictive analytics.
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In Digital Platforms We Trust? The State of Online Video Advertising
Recent controversies and changes in monetization are revolutionizing video advertising. Take a look at what the future holds for brands navigating new developments in digital platforms.
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A Quick Guide to How Location Data is Transforming SMB Marketing
Discover these simple tips for how your small business can use location data and targeted marketing to enhance any online marketing strategy.
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Ten to Watch: Your Digital Marketing Trend Report for 2018
Is your marketing strategy fit for 2018? Stay on top of industry trends influenced by new technology, evolving consumer demands, and a dynamic social media landscape.
telusinternational.com
How artificial intelligence in the contact center improves customer satisfaction
Discover three areas in the customer journey where artificial intelligence (AI) can help to better engage and satisfy consumers.
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A Quick Guide to Making Content That People Want to Share
Let’s face it: There isn’t a business out there that doesn’t hope its content will go viral. Social media posts that reach this marketing apex can boost brand exposure, customer loyalty, and even sales. In order to fulfill that dream of virality, you first have to understand what motivates sharing behavior.