I'm a freelance writer and branded content developer covering digital strategy, design, advertising, books, and internet trends.
Universal Pictures unleashes the power of 3D audio to promote Jurassic World: Dominion
How do you promote a beloved movie franchise that gives viewers a major thrill? Create an equally thrilling 3D audio campaign.
The media mix
Acqua & Sapone offers beauty and personal care products that help people look and feel their best. Moreover, they offer a wide selection of hygiene and home care products, as they believe that it is essential to living to the fullest in every environment we frequent and live in. They carry something for just about everyone, so the brand wanted to cast a wide net with their ads to drive awareness among women of all ages.
The media mix
TherapyChat is all about active listening—so naturally, digital audio was a perfect avenue for the psychotherapy app's latest ad campaign. To commemorate the launch of their new platform in Spain and Italy and align with Global Health Month, the brand ran a series of digital audio ads to increase awareness of their remote therapy services.
New Ways for Retailers to Thrive with Shifting Consumer Behavior
For retailers, the current business environment is immensely challenging. The arrival of Covid-19, with its quarantine mandates and state restrictions related to social distancing and masks, requires that retailers learn to navigate a whole new reality.
The Top 10 Digital Marketing Trends for 2019
It’s been a year of change for the digital marketing industry. From the implementation of the General Data Protection Regulation and Twitter’s efforts to clear out fake accounts, to YouTube’s new ad targeting capabilities and the launch of Instagram’s IGTV, the marketing landscape has evolved before our eyes. The question now, of course, is what comes next?
How Instant Gratification and Mobile Video are Changing Marketing
Uncover the growing effects of instant gratification on digital marketing and learn how to harness mobile video in your new marketing strategies.
Discover the link between data ethics, trust and excellent customer experience.
In the wake of sweeping digital privacy changes, such as Europe’s General Data Protection Regulation (GDPR), consumers are gaining more control over the personal data they provide to organizations. An additional benefit of this newfound power is the ability to hold organizations accountable on how their data is used.
Three Video Strategies for Better Influencer Marketing Campaigns
Forging a good relationship with an influencer is increasingly relevant for marketers looking to increase their sales. Here are three simple ways to get more out of your partnership with an influencer.
Doing it for the ‘Gram: Instagram’s impact on travel and hospitality CX
When making travel decisions, consumers typically consider price, availability and amenities. But there’s a new and growing factor influencing people’s choice of locale: The vacation photos they’ll soon be posting online.
Is the medium still the message in the digital age?
When renowned communication theorist Marshall McLuhan coined the phrase “the medium is the message” in his 1964 book, Understanding Media: The Extensions of Man, he could only have imagined what future forms ‘the medium’ would entail.
Avoid these common customer care blunders.
Providing customer care can be a delicate dance. Whether good or bad, the service your support team provides will invariably impact your revenue, brand loyalty, word of mouth and everything in between.
Four steps to better fintech digital customer service
Discover how leading fintech firms are delivering a superior digital customer experience.
Move over retailers, financial technology (fintech) firms are the new leaders in customer service excellence.
Ensure Your Business is Future-Proofed and Friction-Free
Today, businesses need to be ready to handle payments in cash, by card, online, from mobiles, in multiple currencies, and through a slew of payment types. It’s time to ask: are you future-proofed and payments smart?
Design for Non-Designers: How Business Owners Can Master the Basics
You don’t have to be an artist to learn the basic elements of branding design. Uncover the basics of design work and learn to harness your creativity.
Van Life: Capitalizing on a Social Media Phenomenon
Companies like GoWesty tap into popular hashtags and use visual marketing to build brand identity and grow their customer base. Here’s how your brand can harness the power of social media to do the same.