Tessa Wegert

When renowned communication theorist Marshall McLuhan coined the phrase “the medium is the message” in his 1964 book, Understanding Media: The Extensions of Man, he could only have imagined what future forms ‘the medium’ would entail.

Providing customer care can be a delicate dance. Whether good or bad, the service your support team provides will invariably impact your revenue, brand loyalty, word of mouth and everything in between.

Discover how leading fintech firms are delivering a superior digital customer experience.
Move over retailers, financial technology (fintech) firms are the new leaders in customer service excellence.

Today, businesses need to be ready to handle payments in cash, by card, online, from mobiles, in multiple currencies, and through a slew of payment types. It’s time to ask: are you future-proofed and payments smart?

You don’t have to be an artist to learn the basic elements of branding design. Uncover the basics of design work and learn to harness your creativity.

Companies like GoWesty tap into popular hashtags and use visual marketing to build brand identity and grow their customer base. Here’s how your brand can harness the power of social media to do the same.

It’s been a busy year of troll-fighting for Twitch.
Like many companies in the gaming space, the live-streaming video platform that allows viewers to watch online gamers in action has been combatting unpalatable content...

Everybody makes mistakes. But when it comes to advertising and marketing, errors in judgment are often amplified. And miscalculations can live online in infamy.

Why do consumers choose the brands they do?
You can bet their decisions aren’t based on price alone. There’s a world of psychological and emotional motives at play.

Artificial intelligence (AI), robotic process automation (RPA), Internet of Things (IoT)—the Fourth Industrial Revolution has arrived, and it’s quickly closing the gap between man and machine.

Discover proven best practices for delivering exceptional customer service.

It’s been a busy year of troll-fighting for Twitch.
Like many companies in the gaming space, the live-streaming video platform that allows viewers to watch online gamers in action has been combatting unpalatable content. IRL, the new site category Twitch introduced in late 2016, has been a target for troublemakers who have used the platform to harass fellow gamers.

Instagram is one of the most popular ways for travelers to discover new destinations. Learn how to harness the power of user-generated content to make your business their next stop.

What are the factors behind Instagram’s success? Uncover Instagram’s secrets and learn how your business can put those secrets to work to build your social media strategy.

In the summer of 1956, 10 scientists and mathematicians gathered at New Hampshire's Dartmouth College to brainstorm a new concept assistant professor John McCarthy called "artificial intelligence." According to the original proposal for the research project, McCarthy — along with fellow organizers from Harvard, Bell Labs, and IBM — wanted to explore the idea of programming machines to use language and solve problems for humans while improving over time.