Tessa Wegert

For retailers, the current business environment is immensely challenging. The arrival of Covid-19, with its quarantine mandates and state restrictions related to social distancing and masks, requires that retailers learn to navigate a whole new reality.

It’s been a year of change for the digital marketing industry. From the implementation of the General Data Protection Regulation and Twitter’s efforts to clear out fake accounts, to YouTube’s new ad targeting capabilities and the launch of Instagram’s IGTV, the marketing landscape has evolved before our eyes. The question now, of course, is what comes next?

Uncover the growing effects of instant gratification on digital marketing and learn how to harness mobile video in your new marketing strategies.

In the wake of sweeping digital privacy changes, such as Europe’s General Data Protection Regulation (GDPR), consumers are gaining more control over the personal data they provide to organizations. An additional benefit of this newfound power is the ability to hold organizations accountable on how their data is used.

Forging a good relationship with an influencer is increasingly relevant for marketers looking to increase their sales. Here are three simple ways to get more out of your partnership with an influencer.

When making travel decisions, consumers typically consider price, availability and amenities. But there’s a new and growing factor influencing people’s choice of locale: The vacation photos they’ll soon be posting online.

When renowned communication theorist Marshall McLuhan coined the phrase “the medium is the message” in his 1964 book, Understanding Media: The Extensions of Man, he could only have imagined what future forms ‘the medium’ would entail.

Providing customer care can be a delicate dance. Whether good or bad, the service your support team provides will invariably impact your revenue, brand loyalty, word of mouth and everything in between.

Discover how leading fintech firms are delivering a superior digital customer experience.
Move over retailers, financial technology (fintech) firms are the new leaders in customer service excellence.

Today, businesses need to be ready to handle payments in cash, by card, online, from mobiles, in multiple currencies, and through a slew of payment types. It’s time to ask: are you future-proofed and payments smart?

You don’t have to be an artist to learn the basic elements of branding design. Uncover the basics of design work and learn to harness your creativity.

Companies like GoWesty tap into popular hashtags and use visual marketing to build brand identity and grow their customer base. Here’s how your brand can harness the power of social media to do the same.

It’s been a busy year of troll-fighting for Twitch.
Like many companies in the gaming space, the live-streaming video platform that allows viewers to watch online gamers in action has been combatting unpalatable content...

Everybody makes mistakes. But when it comes to advertising and marketing, errors in judgment are often amplified. And miscalculations can live online in infamy.

Why do consumers choose the brands they do?
You can bet their decisions aren’t based on price alone. There’s a world of psychological and emotional motives at play.