Tessa Wegert

During a recent rebranding effort, LinkedIn wanted to raise awareness of the platform's value among Gen Zs. Specifically, the brand wanted to reach students, graduates, job seekers, and newly employed users, with their new slogan—"Find your 'in'"—to emphasize that the social platform offers everyone the chance to build connections.

By focusing on themes like first jobs, diversity, and personal growth, LinkedIn hoped to grow awareness of this new messaging among Spotify users in Germany.

No matter how many strategies you use for driving e-commerce sales, it’s important not to overlook the state of your website. After all, it’s where conversions happen—and a site that’s optimized for conversion rates can lead to years of increased sales for your brand.

In the UK, revenue from butter sales currently hovers around £3.5 billion. With so much competition on the shelf, if a butter brand hopes to boost sales, their ad creative better be smooth.

Anchor Butter, part of Arla Foods and one of the UK's leading butter brands, rose to the challenge by partnering with Spotify to create "Butter the Food, Butter the Mood"—an upbeat campaign designed to encourage positive brand associations during key moments.

According to CMI, it was valued at around $78 billion in 2021, and experts anticipate it will reach more than $125 billion by 2030.1 And in another global survey, 79% of respondents said they believe wellness is important, and 42% consider it a top priority.
For companies in the fitness space, building brand muscle is all about connecting with people who prioritize their health. And with Spotify's vast range of music and podcasts, there's a soundtrack for everyone to work out to.

People have different ways of expressing themselves on Valentine's Day, and music often plays a central role in the affair. You've got the traditionalists, murmuring sweet nothings while smooth jazz plays in the background. There's the "scream-singing emo love ballads at the top of their lungs" crew. And of course, let's not forget about Galentine's Day and its potential for playlists packed with empowering anthems.

In the competitive personal care category, standing out requires a polished approach and creative that shines. To craft a head-turning campaign, Unilever experimented with dynamic audio ads on Spotify, emphasizing empowering moments—like the confidence boost of salon-perfect hair.

Affiliate marketing has become a go-to strategy for brands of all kinds. Why? These days, joining a reliable affiliate marketing program is essential to increasing site traffic, building and enhancing your audience, and making the most of your business online.

We talk a lot about the role of location data in local marketing—with good reason. When your goal is to drive customers to your dealership, its value is beyond compare. But there’s another way that location data can benefit your automotive business, and that’s by also applying it to your national automotive marketing campaigns.

If you live for the great outdoors and dream of finding a fun and fearless adventure buddy, look no further than the Plott Hound. Like you, the Plott Hound is athletic and enthusiastic with energy to spare. These dogs are ready to join you for a trek through the woods or canoeing down the river. And the best part? They appreciate some down time after a good sweat. Plott Hounds may be nonstop on the trail, but at home, this Southern breed is as mellow as sweet tea on a porch swing in summer.

Looking for a furry friend to add to your big Italian family? Meet the Lagotto Romagnolo, a feisty, playful breed who originated in Italy. These curly-haired cuties may look like teddy bears, but their active, lively personalities will keep you on the move. Lagotti (yes, that’s the plural) are Italian water dogs, so they’ll love to join you on adventures to the beach, lake or river—but the puddles in your backyard will do in a pinch.

Despite what we may wish, nobody has a crystal ball. We don't know who is going to win the next game. We don't know, at least with any real certainty, what the weather is going to be like a week from now. Truthfully, there are a lot of us that don't even know what we're going to eat for dinner. But just because we can't see into the future and know what it holds without a shadow of doubt, it doesn't mean we're totally in the dark.

How do you promote a beloved movie franchise that gives viewers a major thrill? Create an equally thrilling 3D audio campaign.

Acqua & Sapone offers beauty and personal care products that help people look and feel their best. Moreover, they offer a wide selection of hygiene and home care products, as they believe that it is essential to living to the fullest in every environment we frequent and live in. They carry something for just about everyone, so the brand wanted to cast a wide net with their ads to drive awareness among women of all ages.

TherapyChat is all about active listening—so naturally, digital audio was a perfect avenue for the psychotherapy app's latest ad campaign. To commemorate the launch of their new platform in Spain and Italy and align with Global Health Month, the brand ran a series of digital audio ads to increase awareness of their remote therapy services.