Tessa Wegert
Digital, social, marketing, ads
I'm a freelance journalist and branded content developer covering digital technology, design, marketing strategy, advertising, and internet trends.
PROJECTS
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4 Marketing Tactics that Overcome the Paradox of Personalization
Personalized ads are the future of marketing, but what works and what doesn’t? Try these tips and create a quality personalized shopping experience.
telusinternational.com
Onshore, nearshore or offshore? What to look for in a customer experience outsourcing destination
Delivering a seamless and satisfying omnichannel customer experience that meets consumers’ high expectations has never been more important than it is today. But between the ongoing demand for voice-based customer support and the need for diverse communications, language, and technical skills, finding qualified, talented agents can be a challenge.
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Are You Keeping Up With Your Customer’s Visual Literacy?
As children, we learn to read the printed word. We analyze the meaning of the text, absorb its message, and convert it into knowledge and opinions we can use. But there’s another type of literacy in which humans can be fluent.
paladinstaff.com
When Creatives and Marketers Collide
When describing the relationship between marketers and creatives, words like complicated, delicate, and strained often come to mind. These professionals work toward a common goal, but their approaches can be vastly different. Each team has a unique background, and that affects how they work. What’s more, their reliance on each other can put pressure on both to perform.
telusinternational.com
Discover the five most important metrics when it comes to measuring successful chatbot customer service interactions.
Chatbots are fast becoming a preferred customer service tool for companies of all kinds. With the ability to address non-complex customer queries and route more nuanced calls to the appropriate agent, chatbot technology built on artificial intelligence (AI) creates a more convenient and satisfying customer experience.
telusinternational.com
Reduce customer churn with AI-enhanced predictive analytics
Discover three ways artificial intelligence (AI) can help brands retain customers when used in combination with predictive analytics.
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In Digital Platforms We Trust? The State of Online Video Advertising
Recent controversies and changes in monetization are revolutionizing video advertising. Take a look at what the future holds for brands navigating new developments in digital platforms.
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A Quick Guide to How Location Data is Transforming SMB Marketing
Discover these simple tips for how your small business can use location data and targeted marketing to enhance any online marketing strategy.
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Ten to Watch: Your Digital Marketing Trend Report for 2018
Is your marketing strategy fit for 2018? Stay on top of industry trends influenced by new technology, evolving consumer demands, and a dynamic social media landscape.
telusinternational.com
How artificial intelligence in the contact center improves customer satisfaction
Discover three areas in the customer journey where artificial intelligence (AI) can help to better engage and satisfy consumers.
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A Quick Guide to Making Content That People Want to Share
Let’s face it: There isn’t a business out there that doesn’t hope its content will go viral. Social media posts that reach this marketing apex can boost brand exposure, customer loyalty, and even sales. In order to fulfill that dream of virality, you first have to understand what motivates sharing behavior.
telusinternational.com
Four reasons why artificial intelligence belongs in your customer service strategy
Discover how artificial intelligence is helping contact centers deliver a more effective and engaging customer experience.
dataminr.com
How the Story Broke: Harvey Weinstein, Social Media, and the Blazing Inferno
When it comes to how a news story breaks, it's safe to say that no two are exactly the same. In our new series, "How the Story Broke," we will be analyzing major stories to determine why they evolved the way that they did. Whether a story is a Flash in the Pan, a Slow Burn, or an Inferno that spreads like wildfire, we have the insight into how it happened, along with ideas for where it's going next.
vistaprint.com
Everything to market your business.
Think back to when you first decided to start your own business. What motivated you to take the plunge? There's a good chance you knew you'd bring something distinctive to the market, delivering a product or experience that's decidedly unique.
dataminr.com
The Interplay of Communications and Customer Service
Social media plays a pivotal role in today's customer service journey. Through platforms like Twitter and Facebook, consumers can directly interact with companies and brands, find answers to pressing questions, and communicate with qualified employees without having to pick up the phone.