Tessa Wegert
Digital, social, marketing, ads
I'm a freelance journalist and branded content developer covering digital technology, design, marketing strategy, advertising, and internet trends.
PROJECTS
telusinternational.com
Avoid these common customer care blunders.
Providing customer care can be a delicate dance. Whether good or bad, the service your support team provides will invariably impact your revenue, brand loyalty, word of mouth and everything in between.
telusinternational.com
Four steps to better fintech digital customer service
Discover how leading fintech firms are delivering a superior digital customer experience.
Move over retailers, financial technology (fintech) firms are the new leaders in customer service excellence.
rethinkpayments.economist.com
Ensure Your Business is Future-Proofed and Friction-Free
Today, businesses need to be ready to handle payments in cash, by card, online, from mobiles, in multiple currencies, and through a slew of payment types. It’s time to ask: are you future-proofed and payments smart?
shutterstock.com
Design for Non-Designers: How Business Owners Can Master the Basics
You don’t have to be an artist to learn the basic elements of branding design. Uncover the basics of design work and learn to harness your creativity.
shutterstock.com
Van Life: Capitalizing on a Social Media Phenomenon
Companies like GoWesty tap into popular hashtags and use visual marketing to build brand identity and grow their customer base. Here’s how your brand can harness the power of social media to do the same.
telusinternational.com
Learn about the key role of content moderation in the modern customer experience.
It’s been a busy year of troll-fighting for Twitch.
Like many companies in the gaming space, the live-streaming video platform that allows viewers to watch online gamers in action has been combatting unpalatable content...
paladinstaff.com
5 Marketing & Advertising Mistakes to Avoid
Everybody makes mistakes. But when it comes to advertising and marketing, errors in judgment are often amplified. And miscalculations can live online in infamy.
shutterstock.com
The Science Behind Branding and Consumer Choice
Why do consumers choose the brands they do?
You can bet their decisions aren’t based on price alone. There’s a world of psychological and emotional motives at play.
telusinternational.com
The Fourth Industrial Revolution and your evolving customer experience
Artificial intelligence (AI), robotic process automation (RPA), Internet of Things (IoT)—the Fourth Industrial Revolution has arrived, and it’s quickly closing the gap between man and machine.
telusinternational.com
Empowering customer service agents to go above and beyond
Discover proven best practices for delivering exceptional customer service.
telusinternational.com
Learn about the key role of content moderation in the modern customer experience.
It’s been a busy year of troll-fighting for Twitch.
Like many companies in the gaming space, the live-streaming video platform that allows viewers to watch online gamers in action has been combatting unpalatable content. IRL, the new site category Twitch introduced in late 2016, has been a target for troublemakers who have used the platform to harass fellow gamers.
shutterstock.com
Inspire Travelers to Become Customers with User-Generated Content
Instagram is one of the most popular ways for travelers to discover new destinations. Learn how to harness the power of user-generated content to make your business their next stop.
shutterstock.com
Instagram’s Best Year Yet (And How Your Business Can Benefit)
What are the factors behind Instagram’s success? Uncover Instagram’s secrets and learn how your business can put those secrets to work to build your social media strategy.
Business Insider
How AI is changing marketing
In the summer of 1956, 10 scientists and mathematicians gathered at New Hampshire's Dartmouth College to brainstorm a new concept assistant professor John McCarthy called "artificial intelligence." According to the original proposal for the research project, McCarthy — along with fellow organizers from Harvard, Bell Labs, and IBM — wanted to explore the idea of programming machines to use language and solve problems for humans while improving over time.
Business Insider
Why AI should be part of your marketing strategy
Machine learning is reinventing marketing — and a growing number of marketers know it. According to recent research from the IBM Institute for Business Value, 91% of marketers at companies that outperform their competitors believe AI is important to the future of their organizations.