Tessa Wegert

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In Digital Platforms We Trust? The State of Online Video Advertising

Recent controversies and changes in monetization are revolutionizing video advertising. Take a look at what the future holds for brands navigating new developments in digital platforms.

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A Quick Guide to How Location Data is Transforming SMB Marketing

Discover these simple tips for how your small business can use location data and targeted marketing to enhance any online marketing strategy.

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Ten to Watch: Your Digital Marketing Trend Report for 2018

Is your marketing strategy fit for 2018? Stay on top of industry trends influenced by new technology, evolving consumer demands, and a dynamic social media landscape.

telusinternational.com

How artificial intelligence in the contact center improves customer satisfaction

Discover three areas in the customer journey where artificial intelligence (AI) can help to better engage and satisfy consumers.

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A Quick Guide to Making Content That People Want to Share

Let’s face it: There isn’t a business out there that doesn’t hope its content will go viral. Social media posts that reach this marketing apex can boost brand exposure, customer loyalty, and even sales. In order to fulfill that dream of virality, you first have to understand what motivates sharing behavior.

telusinternational.com

Four reasons why artificial intelligence belongs in your customer service strategy

Discover how artificial intelligence is helping contact centers deliver a more effective and engaging customer experience.

dataminr.com

How the Story Broke: Harvey Weinstein, Social Media, and the Blazing Inferno

When it comes to how a news story breaks, it's safe to say that no two are exactly the same. In our new series, "How the Story Broke," we will be analyzing major stories to determine why they evolved the way that they did. Whether a story is a Flash in the Pan, a Slow Burn, or an Inferno that spreads like wildfire, we have the insight into how it happened, along with ideas for where it's going next.

vistaprint.com

Everything to market your business.

Think back to when you first decided to start your own business. What motivated you to take the plunge? There's a good chance you knew you'd bring something distinctive to the market, delivering a product or experience that's decidedly unique.

dataminr.com

The Interplay of Communications and Customer Service

Social media plays a pivotal role in today's customer service journey. Through platforms like Twitter and Facebook, consumers can directly interact with companies and brands, find answers to pressing questions, and communicate with qualified employees without having to pick up the phone.

telusinternational.com

Learn expert tips and best practices for effectively ramping up customer service during peak periods.

Ramping up to meet seasonal demand requires communicating your company's employment value proposition and building fast connections between new hires and their work.

telusinternational.com

Why Millennials prefer banking with non-financial brands

Learn how fast-growing tech companies are using customer service to attract and retain Millennial financial customers.

Key Takeaways

71 percent of Millennials would rather go to the dentist than listen to a message from a bank.

Millennials are attracted and accustomed to the convenient mobile solutions and services that tech companies provide.

Traditional banks looking to retain a greater Gen Y customer base should prioritize a frictionless customer experience.

Carly Olsten doesn’t have a nat...

braintreepayments.com

A Key to Leveraging the Millennial Mobile Retail Opportunity? Security

There's no way to overstate the importance of the millennial mobile opportunity. But while mobile devices are proving to be an increasingly crucial path to purchase, a lack of sufficient security on mobile retail sites could be coming between businesses and their customers. Research from marketing company Alliance Data shows that 63 percent of millennials use their smartphones for shopping every day.1 That's not particularly surprising behavior for a customer segment born between the early 19...

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Essential Guide to Mood Boards

You have a vision. In your mind’s eye, you see glimmers of what you want to create — but the color palette, typography, and overall ethos aren’t crystal clear. To bring them into focus, you may need a little help.

Have you tried a mood board?

For as long as creatives can remember, mood boards have held a place of honor in branding, advertising, and various branches of design. Whether they’re used to define a brand identity, to provide clients and collaborators with a preview of a final produc...

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Get Ready For Small Business Saturday® With These 4 Steps

Prepare your small business for one of the biggest shopping days of the year with these tips on promoting your brand and increasing foot traffic.

The holiday season always brings anticipation, but for many small businesses one day is more exciting than most — Small Business Saturday®.

A seven-year-old tradition that occurs annually on the Saturday after Thanksgiving, this consumer-oriented holiday was created by American Express in 2010 in an effort to celebrate and support the local economy....

braintreepayments.com

It Pays to Rethink Payments

Across the globe, e-wallets are now the leading form of payment for online shoppers. The key to capitalizing on this? Taking advantage of a payments partner like Braintree, which helps you cater to changing consumer preferences and the growing e-wallet market and helps make it easier to expand your business.